My name is José Vidal Oller, although my friends call me Pepe. I was born in Moraira, a beautiful fishing village in the province of Alicante. From a very young age I have always had a concern to know other countries, their people, their languages ​​and customs. So, at just 16 years old, a trip to England would be the beginning of my adventure.

When I turned 18 I decided to move to the English city of Sheffild and learn their language. Upon returning to Spain, I met a Dutch woman whom I married and acquired knowledge of her language. At that time I returned to a family business, but due to the economic crisis of 1993 I found myself in the need to change the course of my professional life and began to work as a distributor of imported food products. That was the beginning of this story and so, in 1999, I had the opportunity to rent and manage the SALADAR SUPERMARKET in the municipality of Xàbia (Jávea)

During the time I lived in England, I realized that when a person is outside his country, he misses his family and friends, but also his food. The flavors of childhood, with which we have grown, are part of our identity throughout life. It is for this reason, and because of the presence in the La Marina region of an important English, Dutch and German community that lives with us, but also Valencian and Madrid-based people, that is why I decided to try to bring our customers their traditional flavors. Everything so that here, with us, they feel at home.


In the year 2000, we started this adventure with a modest supermarket and, today, after several reforms in the premises and thanks to our customers, we have an establishment with more than 300 m2 where you can find the freshest products and best brands imported directly from England, Holland, Germany, France and Switzerland. In addition, we also offer you top-brand Spanish products, so that you can discover our gastronomic wealth. Thus, we have managed to broaden our horizons by opening a second SALADAR SUPERMARKET, in the Els Poblets area (Dénia) and we continue working every day to offer the best to the protagonists of this story, you our customers.

In the Xàbia supermarket we also have a Bar-Restaurant, called FLOR DE SAL, where our customers and the general public, after making their purchase, can enjoy our pastries fresh from the oven with a coffee, or delight in Noon with a delicious menu prepared by our professional kitchen and living room team, with the best products and great care and affection.


What has been achieved so far is a springboard for what we want to become. From SUPERMERCADOS SALADAR we work and will continue working, to improve service and customer service every day. That is why, due to the circumstances that occurred with the Covid19, we realized the need to progress digitally and that we had to offer our clients an ONLINE PLATFORM where everyone could make the purchase from the comfort of their home.

Every day we reaffirm ourselves in our values ​​as a company and, for this reason, with our sights set on the future, we are adopting a commitment to you and a great responsibility for all our professionals.

In SUPERMERCADOS SALADAR we will continue working so that your flavors of now and always reach you in the best conditions and we will continue reaffirming ourselves in our company values, shared by each and every one of the people who work for you.

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